Karen Malone - Soul Success

Karen first approached us with an idea - she wanted simple, clean, pretty...and pink - this was right up our street. As passionate as we are about design, Karen is passionate about her health products. 

We began our research looking at other companies in similar fields, seeing how they brand themselves and how we could make Karen stand out from the rest. We began to draw a few different idea's.


Deciding on her logo and favourite shade of pink, we began to develop that further into her brand by drawing up flyer, online advertising and stationary.

We both thought to keep everything as clean as we could. Then, with the addition of the gold foil effect, we knew we had exactly what Karen had wanted. We think this brand captures Karen's personality of being fun, but also very professional. It's a brand we absolutely love, and are so happy to be a part of.